{"product_id":"keracolour-fade-effect-colour-fading-shampoo","title":"Keracolour Fade effect Colour Fading Shampoo","description":"\u003cdiv class=\"info_title\"\u003eUltra-Gentle Colour Lift\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eColour too bright or just want to switch up your look? Gently lower colour intensity with Keracolor Fade Effect Colour Fading Shampoo. This clever colour fading shampoo is designed to instantly fade, dull and help erase direct dye pigment. No damaging bleach! A vitamin C infusion creates maximum gentle colour lift, while deeply nourishing keratin, biotin and coconut oil fortify hair. This is an ultra-gentle alternative to bleach which allows hair to fade gradually in preparation for colour change or to bring down the intensity of bright colour.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eColour fade shampoo\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eInstantly fades, dulls or gradually helps to erase direct dye colour\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVitamin C infusion provides maximum gentle colour lift\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eKeratin, biotin and coconut oil fortify hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eResults will vary based on current hair colour, hair health and hair porosity\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNot tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eFree from sulphates, parabens and gluten\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eMade in the USA\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 288ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply Keracolor Fade Effect Colour Fading Shampoo to wet hair. Lather shampoo from roots to ends for 1-3 minutes, gently working through the hair. Rinse thoroughly. Additional applications may be necessary, depending on your needs. Suitable for biweekly or weekly use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keracolour","offers":[{"title":"288ml","offer_id":51921259397413,"sku":null,"price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2706\/3077\/files\/GT-906765-519x479.jpg?v=1769062987","url":"https:\/\/iloveyourhair.co.nz\/products\/keracolour-fade-effect-colour-fading-shampoo","provider":"I LOVE YOUR HAIR","version":"1.0","type":"link"}